I was reminded recently of the power my mind has, and how easy it is for that power to create failure.

I’m in the process of recovering from my latest bout of Cyto Megalo Virus.  For those who’ve not met this little chap before, it’s a nasty little virus that attacks your immune system, your body’s ability to produce energy, your liver and probably 101 other things.

It also makes you feel like pure hell.

While I was in the early stages of the infection a couple of small things went wrong.  Nothing out of the ordinary – just the usual day to day ups and downs.

But, because the virus was sapping my energy, they sent me into a pretty unpleasant depression that affected everything.  I got seriously depressed about my personal life and about my online business, as well as my day job.

In fact, I seriously considered giving up on my online business, because I just couldn’t go on putting all this effort into continuing to learn and work at it.

A day or so later the symptoms of the CMV infection appeared and I was soon in no state to do anything.  Literally.  This virus is a really, really nasty little chap.

As I got over the worst I regained my normally optimistic frame of mind.  I took the opportunity while I was recuperating to develop and build a new website for my business (which I’m very pleased with).

I also landed myself a small project to help manage a small company website and got a nice lead for a project that would implement an online customer management strategy for a much bigger company – if it comes through.

My point is that your mindset is the most powerful tool you have at your disposal to achieve whatever goals you have.  You need to nurture it, feed it, look after it and make sure it’s always working the way you want it to.

Because it would also become the most powerful cause of your failure – if you let it.

Interesting post on Web 2.0 here that was prompted by a question from someone trying to define web 2.0.

In fact it seems that some of the Web 2.0 sites that are riding high at the moment may be in for a rude awakening because they’re not producing any revenues.

Hmmm - remember the late 90’s and what happened at the beginning of the 2000’s? Some of the articles are warning of a similar fall out unless some of these sites start producing some income for their investors.

It does seem that a new web 2.0 site pops up every day and you have to wonder how they actually differentiate themselves from all the others.

One thing is for sure: it won’t be long before professionalism rises to the top. By that I mean that the sites must work, must be reliable, must look after their members’ interests and must add value to their members’ lives.

Twitter has recently come in for some stick both for it’s unreliability and for the way it dealt with a harassment claim.

Despite all that it still seems to grow in popularity.

Here are some more thoughts on the future of Web 2.0:

The coming Crash 2.0 ?

It’s interesting how a zeitgeist emerges…no sooner have we heard that Social Media is not all its cracked up to be, then up pops the FT to note that Web 2.0 companies have produced very little revenue so far: …

Comment on web 2.0 & making money by dcancel

At Lookery we’re trying to solve the web2.0 monetization problem you wrote about. Very timely post for me. I’m prepping for a panel I’m moderating on this topic later this week at TiECon East. …

Uh Oh. The Web 2.0 Sky is Falling!

Anyone talking about a “Web 2.0 bubble” is being comically myopic. This is the first inning of a big ball game here. While it’s fine to wonder aloud about huge valuations for companies that, despite building out large user bases, …

Leave us your thoughts on the future of Web 2.0..!

This post from Marketinghackz.com highlights the benefits of creating a brand for yourself and marketing it consistently across the web.

As the article says: there’s no quick return from social marketing, but the long term payback is powerful and much longer lasting.

The message? Work and persistence will pay off, just as it will in almost any type of endeavour that’s worth achieving.

Click the Read More link for the full article - it’s well worth a read!

Why you should market your social media profile and how it can eventually help you get out there

read more | digg story

Is Email Marketing being made obsolete by RSS? Not in my book!

Even though I’m a pretty heavy web user, I will always choose the email updates option if I’m subscribing to someone’s RSS feed.

RSS has its advantages - most notably a 100% delivery rate, since it doesn’t fall foul of ISP’s and Users’ spam filters. So getting a high delivery rate with emails takes some thought and work.

But there’s no question in my mind that, because RSS is mostly only used by online aficionados, email marketing will be around for a long time to come.

Here are some thoughts from around the net:

A summary of some views on the importance (or not) of using a double opt-in:

Email Marketing and List Building

Some other thoughts:

Email marketing Campaign

But there are lots of aspects involved in carrying out a successful email marketing campaign. Apart from gathering opt in email lists and sending mails to thousands of customers, companies need to concentrate on the email content. …

Making Email Content Relevant to Your Readers

The most important aspect that helps in the success of an email marketing campaign is to tell your prospective customers about what’s in it for them and in what way the product or service can benefit them in terms of improving their …

Effective Email Marketing And The Seven Deadly Sins

Yes, there are tricks to getting emails opened and tracked and acted upon. But if your issue is how many is the right number, then I have a very biblical answer for you. And religious or not…they work!

What are your views on the future of email marketing..? Leave us a comment!

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