WealthyDragon

I read another excellent article from Copyblogger on the weekend – about believing in what you sell. I mean really believing – not just paying lip service.

I’ve had years of experience writing corporate memos, reports and presentations, and I became pretty good at it – my vocabulary is OK, so is my grammar.

But writing for the corporate world is very different from writing copy that normal people can relate to. Writing for the rest of the company is about ‘de-personalising’ yourself – adopting the corporate language and fitting in to the corporate culture. Writing effective landing pages and follow up emails needs exactly the opposite – personalising yourself.

Your landing pages and follow up emails need to communicate your personality, so that you can establish a personal rapport with your readers.

Believing in what you’re writing about makes that a heck of a lot easier! And once you’ve achieved that your conversion rates will start to grow.

Here’s the link to the article: Believe in What You Sell.

Until next time!